3 Sources

This source is found at: http://www.jstor.org/stable/10.2307/2118455?origin=api

Becker, Gary. "A Simple Theory of Advertising as Good or Bad." The Quarterly Journal of Economics 4.108 (1998): 941-64. Print. 

This source is found at: http://www.jstor.org/stable/10.2307/30000783?origin=api

Brenkert, George. "Ethics in Advertising: The Good the Bad and the Church." American    Marketing Association 17.2 (1998): 325-31. Print. 

This source is found at: http://www.jstor.org/stable/10.1086/383419?origin=api

Brasel, Adam S., Jennifer Aaker, and Susan Fournier. "When Good Brands do Bad." The  Journal of Consumer Research 31.1 (2004): 1-16. Print. 

Marketing

I have struggled quite a bit on deciding what to base this assignment on. I have gone back and forth between advertising as a career or a drain on the world, on how marketing has both a good and evil side or how the business world itself can be terribly cruel. I decided, in the end, to leave my topic broad and widdle it down to a more specific point later. I decided to write about my future career marketing.
1. I Marketing inherently good or evil?
2. How does it effect the youth?
3. Is an effect made by marketing always negative?
4. Whats the difference between advertising and marketing?
5. Why should the average consumer be concerned with the marketing strategies of today?
6. What allows a company to effectively market to a customer?
7. When should a marketing campaign be abandoned?
8. How does an individual marketer effect the world?
9. How does that same individual effect those closest to him?
10. Can the world as we know it survive without marketing or advertising?

The Summarized Self

“The Summoned Self” by David Brooks aims to inform the reader about two ways to look at life, The Summoned Self and The Well-Planned Life. The author does not seem to take a stance on which way is better an only states the facts in this eye opening paper. The author opens with an example of an Oxford graduate student who planned his life out years in advance. This Oxford graduate, Christensen, made the decision to take an hour out of every day to pray and think about “why God put [him] on this earth”(Brooks 1). Christensen figured out his purpose in life then went on to decide where to allocate his time. Christensen argues that people spend more time on “near term accomplishments” such as fixing a car or learning to play poker because they have more immediate rewards (Brooks 1). Therefore people put off things that offer greater rewards because they will not be rewarded until much later in life. The Summoned Life is in very sharp contrast with the person leading the Well-Planned Life. Those living The Summoned Life believe that God will tell them what he wants them to do, they look at their surroundings and ask “What are my circumstances asking me to do?” (Brooks 2). The author ends this article stating admitting that both ways of living are useful for anyone trying to live a well considered life.

This may help with future summaries