Wednesday, October 29, 2014

3 Sources


This source is found at: 
http://www.jstor.org/stable/10.2307/2118455?origin=api

Becker, Gary. "A Simple Theory of Advertising as Good or Bad." The Quarterly Journal of Economics 4.108 (1998): 941-64. Print. 

This source is found at: http://www.jstor.org/stable/10.2307/30000783?origin=api

Brenkert, George. "Ethics in Advertising: The Good the Bad and the Church." American    Marketing Association 17.2 (1998): 325-31. Print. 

This source is found at: http://www.jstor.org/stable/10.1086/383419?origin=api

Brasel, Adam S., Jennifer Aaker, and Susan Fournier. "When Good Brands do Bad." The  Journal of Consumer Research 31.1 (2004): 1-16. Print. 

No comments:

Post a Comment