Brenkert, George. "Ethics in Advertising: The Good the Bad and the Church." American Marketing Association 17.2 (1998): 325-31. Print.
In an article by Brenkert entitled Ethics in Advertising: The Good the Bad and the Church Brenkert ponders the ethical responsibilities that are inherently implied upon advertising firms. Brenkert states "[Advertising] has a profound impact on how people understand life, the world, and themselves... if it is done correctly" (Brenkert). In this quote Brenkert talks about the responsibility that advertisers have to their customers and how effective advertsing can change people for the better.
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