Ted Talks: Reinventing Marketing

Bhargava, Rohit. "TEDxPennQuarter - Rohit Bhargava - Reinventing Marketing." YouTube. YouTube, 28 July 2010. Web. 10 Nov. 2014.

 Rohit Bhargava Is an experienced marketer who runs his own blog and speaks nationwide about the wonders of marketing. Rohit Talks about the skewed view people have towards marketing in his fifteen minute ted talks. He opens up his presentation by asking "how many people feel that marketing effects their daily life positively?" (Bhargava). He goes on to explain that most of the people who raised their hands are most likely marketers and the positive effect they think of is their paycheck. Although this was only a joke it does bring up a good point, most people don't see marketing as something that effects them or others in a good way. Rohit explains that this is a false point of view, and people actually market every day without realizing it whenever they try to convince someone to do something. Therefore alot of marketing is good  whether it be convincing a child to eat his vegetables or negotiating a peace treaty marketing can have a huge positive impact.
Rohit moves away from the topic of the public marketing without realizing it and begins to talk about the negative stigma attached to marketing. He believes that marketing is inherently good but has bad branding because of few examples of past false advertising. This bad branding creates the need for marketers to re-brand or reinvent marketing strategies. By changing marketing people will begin to trust it again and some real good can be done. His suggested re-branding would require all marketing companies to switch tactics and that is very unrealistic. Although the changes he suggested are very smart and would greatly help both consumers and marketers it is unlikely it will happen because of the stubbornness of marketing companies. Regardless of if his plan will work or not it is still a good plan and a great video about marketing.